Sport England’s strategy, Towards an Active Nation, looks beyond simple participation in how sport changes lives and becomes a force for good. At its heart are five outcomes: physical wellbeing, mental wellbeing, individual development, social and community development and economic development.
A significant priority for the strategy is tackling inactivity. More than one in four people in England do less than 30 minutes of physical activity a week. But research shows that those who do the least activity stand to benefit the most, even if it’s just small changes like walking, gentle jogging, swimming or playing rounders in the park.
Sport England’s strategy committed to investing significant time, expertise and money in 12 places across England to develop and deliver local pilot schemes.
The focus was to understand how local identities and structures can deliver sustainable increases in activity levels across the country. And test whether taking a behaviour change approach in a place could really unlock something groundbreaking for the whole country, and find solutions that are genuinely sustainable for this new reality. Several areas were selected as local delivery pilots (LDPS) to test this approach.
South Tees is one of the 12 selected (LDPS), and after local consultation, it launched as You’ve Got This – a movement that is breaking down the barriers that prevent people leading active lives and empowering local people to be active in whatever way they can.
The pilots ‘whole system approach’ targets the public directly through the You‘ve Got This campaign, and it is also calling on activists, visionaries and influencers, who can pledge to do things differently to help our communities.
You’ve Got This is specifically targeting three communities of interest:
In addition to the three communities, attention and effort are also being placed within specific focus wards in the South Tees area to create maximum impact. These areas are:
These focus wards were chosen because of the significant levels of need and stubborn health inequalities that prevail within them. There is a huge opportunity to transform people’s lives in these areas. The communities have seen significant change over the last 20 years, both physically and culturally, but previous initiatives have unfortunately not brought about any lasting changes for these places. This is our chance to change that, but for good.
You’ve Got This will empower people to be active in whatever way they can. Our vision ‘active lives as a way of life’ underpins our whole system change approach. By working in partnership with local ambassadors and supporters, we will commission work that supports the vision and benefits people in South Tees. Using local insight, we are collaborating and testing ideas in our community that encourage people to be active. This test and learn approach asks what needs to happen to make a real change, and did we get it right? Local insight and listening to the community are where we can make real progress.
If you’d like to pledge to do things differently, and are open to our whole system change approach to getting things done, get in touch by clicking the ‘Get Involved’ button. Together we can do things differently and help local people be more active and reap the benefits of this.
Ambassadors / I’m not what you’d call a natural athlete. I have issues with balance and coordination and used to book my …
Interview / Our core team is responsible for the smooth running of the You’ve Got This pilot. It’s headed up by Mark …
Interview / Three months have passed since I took up the You’ve Got This Programme Director position, so it felt like a …